Milngavie is a vibrant town in Central Scotland, full of culture, history and architecture. It is also the official starting place of the West Highland Way. It is also a town with a plan.
The domain name was established the early 1990’s to promote all that Milngavie had to offer to live, work, invest and learn.
Since then digital technology has changed significantly with social media, mobile devices and super-fast WiFi. For almost 25 years the Milngavie.co.uk website has promoted local businesses using a paid subscriber business model to fund the costs of maintenance and updating.
In March 2019 the domain was taken over by the Milngavie Town Centre BID Ltd for the mutual benefit of all Milngavie businesses and community.
The independent, commercial approach to running Milngavie.co.uk meant the digital content did not reflect the reality of the real world.
This is a common problem for Destination Management (DMO) websites aiming to promote all that a location has to offer; and the reason we have changed our ethos and business model.
We’ve redesigned the website the way we believe it should be built and used for the benefit of everyone with an interest in Milngavie.
This website follows the Town Centre First Principle. Towns are challenged continually by changes to the way we do business – whether this is loss of industry, manufacturing or shops, or changes arising from technology and digital connectivity.
The aim is to support towns to adapt to these changes, so that they continue to meet the needs of residents, businesses and visitors. Sustainable regeneration of our towns can only be achieved through collaboration and investment which include or are led by local communities [Source].
Our aim is to considerably improve the user experience on Milngavie.co.uk by implementing the following:-
1 Provide accurate information about all businesses by type in categories and sub categories to reflect reality at any moment in time.
2 Provide a fully comprehensive, hyper local, information resource that’s continually updated.
3 Explain who all Milngavie main stakeholders are and how they relate to each other.
4 Generate meaningful engagement with the local community.
5 Provide a genuinely trusted information resource that will be valued by local people and visitors for current and future generations.
In 2019 the Milngavie Town Centre BID Ltd funded the re-development of the website to enable the aims, objectives and ethos to be achieved.
The full service is totally free to all BID Levy payers, community groups and registered charities.
The additional funding will be generated by charging a £60 fee for a fully comprehensive business entry on the website.